NILE'S MANIFESTO
We can't build the industry of the future using the methods of the last century.
Industrial growth has changed. What about you?
You've invested in product innovation, automated your production lines and imagined the factory of the future.
Yet your way of selling is still stuck somewhere in the 2000s.
While we don't have a miracle recipe, we do have a method to support your transformation.
The 4 symptoms of an outdated industrial company
You are excellent, but invisible, locked in the culture of the "well-kept secret".
You're focused on your product to the detriment of the customer experience.
You're struggling to attract and retain top talent because of outdated practices.
You remain passive, almost used to your customers coming to you naturally.
Except that in just a few years, the world of industry has undergone a profound transformation.
The new industrial order
→ Where product and technological innovation used to be a sufficient competitive advantage, they no longer are.
→ Where historic industrial companies used to rely on solid support, the opening up of markets has unbalanced the established order.
→ Where customers used to be content with a catalog and an unmonitored customer relationship, the level of demand is now tenfold.
Because lines are moving and progress is constantly accelerating, standing still is no longer an option - it's a major risk. Waiting for things to move on their own, and pinning your hopes on external factors, is to condemn yourself to suffering.
At Nile, we believe that before trying to transform image or influence industrial policies, companies must first tackle their own internal practices. Rethink the way they sell, prioritize digital adoption, to regain control of their growth.
Think of growth as a production line
The growth of an industrial company relies on several interconnected engines, just like the machines on a factory production line.
To ensure a factory's operational efficiency, your machines need to perform well and work in harmony.
The same applies to your growth: each engine plays a specific role, and all are interdependent.
If just one of these motors slows down, your whole chain slows down. You can guess what happens next... Your growth suffers.
Rethinking industrial support
Managing growth isn't just about marketing or optimizing sales.
It's about aligning every lever to create a coherent, sustainable dynamic.
Everything is connected.
Marketing without an effective sales process? Wasted budget.
Sales without the right tools? Wasted time.
Neglected customer relations? Missed opportunities.
The watchword: HOLISTIC.
And after 10 years and over 200 industrial companies supported, we're not starting from scratch. We know your challenges, your constraints, the classic mistakes. We help you take shortcuts.
We do things "for you", but not just "for you". We also work "with you". Because when you hold the keys to your growth levers, you can be sure of a brighter future.
In concrete terms, we work around 6 pillars with our customers:
Tidy up your processes.
Deploy the right digital tools, at the right time, for the right reasons.
Automate everything that can be automated, and integrate AI intelligently to speed things up.
Enhance your teams' skills to make them autonomous when it comes to your growth drivers.
Put the right people in the right roles, with clear objectives.
Changing attitudes and practices.
The 3 variables of the growth equation
Here you can see our growth methodology.
It's the same one we've refined over the years, evolving to enable our customers to achieve results like :
Reduce up to
30%
sales cycle
Gain
15%
sales productivity in 6 months
Generate
2x
more qualified leads
To fully understand the genesis of this method, you need to keep the following in mind:
In 71% of cases,
digital transformation projects fail. Too many mistakenly believe that the issue at stake is technological. In reality, it's essentially organizational and human.
From this observation was born the Zero Friction method.
By analyzing each of these pillars, we are able to quickly identify the strengths and pain points to be eliminated in order to relaunch or industrialize our customers' growth.
To find out more about this method, there are two options:
1.Read the book "zéro friction" written by Karim Bouras, founder and CEO of Nile.
2. Book your free strategy workshop.
Your industry has changed. The way you sell needs to change too.
Book your free strategy workshop
I reserve a strategic call now
Read the book "zero friction" written by Karim Bouras, founder and CEO of Nile.
Buy